Amazon Business Australia reports strong first-year growth - Appliance Retailer
Amazon Business Australia country head, Lena Zak. Amazon Business Australia says it has recorded strong customer growth in its first year of operation, as more Australian organisations turn to digital. . .
Amazon Business Australia country head, Lena Zak. Amazon Business Australia says it has recorded strong customer growth in its first year of operation, as more Australian organisations turn to digital procurement tools to simplify purchasing, improve supply chain resilience and reduce administrative workloads. Launched in Australia in June 2025, the business-to-business marketplace has seen customer numbers grow over the past year, while its product selection has expanded ninefold, according to Amazon Business Australia country head, Lena Zak. “We’re seeing over 50% growth in orders on average, quarter on quarter with Amazon Business over the year, but also we’ve really been happy to give our customers more selections and more products to buy. We’ve increased the selection available on Amazon Business by nine times,” Zak toldAppliance Retailer. Zak said customer adoption has been driven by businesses looking to streamline procurement processes and free up staff from manual purchasing tasks. “We had kind of an inkling that Australian businesses were being underserved in their procurement needs,” she said. “It’s been an incredible year of really hearing from customers about how much of their day-to-day business buying we’ve been able to transform and give them time back to do what they do best, which is grow their own businesses. ”Amazon Business data shows that 74 per cent of Australian business leaders say manual approval processes have delayed purchases, highlighting ongoing inefficiencies in business procurement. According to Zak, businesses across sectors including education, healthcare, technology and aged care are using the platform to source everything from office supplies and cleaning products to specialist items that previously required significant time to locate. “What Amazon Business is really allowing business buyers to do is do things more quickly, more efficiently, not to spend time on the little bitsy things,” she said. The company also reported improvements in delivery performance, with more than half of Amazon Business orders arriving either the same day or the next day. “One of the things that we’ve been really happy to see is that over 50% of deliveries for Amazon Business have been delivered same day or next day,” Zak said. Supply chain resilience has also emerged as a key focus for customers, particularly as organisations seek alternatives to single-source suppliers. “Our research shows that supply disruption, price fluctuations and fragmented supply bases make it really hard to consistently source,” Zak said. “We give customers access to millions of products across hundreds of thousands of suppliers, which means organisations have more choice when they’re sourcing. ”She added that the platform also provides opportunities for Australian businesses selling through Amazon. “We have 14,000 Australian sellers selling on Amazon today, and the launch of Amazon Business has given those same sellers access to a whole new customer,” Zak said. “A lot of those small businesses, including First Nations businesses, are able to be part of the procurement processes for large organisations, often for the first time. ”Australia became the 11th market to launch Amazon Business, joining a global network that now serves more than eight million business customers. Looking ahead, Amazon Business plans to expand its use of artificial intelligence to help organisations better manage spending and purchasing decisions. The company has introduced new analytics tools since launch and is preparing to roll out Amazon Quick, an AI-powered assistant that integrates with more than 100 business applications for Prime Business customers globally. “We’ve had a pretty big year of launching new innovation,” Zak said. “We’ve rolled out a number of tools for companies to really improve their buying experience, giving them access to analytics… to help them see what they are spending on, and how they can make smarter choices. ”Zak said Amazon Business aims to bring the same convenience, selection and pricing familiar to consumer shoppers while tailoring the experience for organisational purchasing. “We know that people love the selection, the pricing, the convenience, the customer service, and none of that changes when that person becomes a business buyer,” she said.