Are McDonald's and Burger King Owned by the Same Company? - FourWeekMBA
Burger King is an American multinational chain of fast-food restaurants that is headquartered in Miami, Florida. The first Burger King restaurant, then known as Insta-Burger King, was opened in Jacksonville, Florida, in 1953 by Keith Cramer and his stepfather Matthew Burns. Burger King Worldwide merged with the Canadian coffee chain Tim Hortons in 2014. This precipitated the formation of parent company Restaurant Brands International, which is part-owned by former Burger King owner 3G Capital.
BWho Owns Burger King?Subsidiary of Restaurant Brands InternationalTicker:QSRMarket Cap:$30B (RBI)CEO:Josh Kobza (RBI CEO)HQ:Miami, FLEmployees:40,000 (RBI)Founded:19543G Capital: 30. 0% Pershing Square (Ackman): 4. 0% Vanguard Group: 5. 5% BlackRock: 4. 0% State Street: 2. 5% Others: 54. 0%30. 0%3G Capital4. 0%Pershing Square (Ackman)5. 5%Vanguard Group4. 0%BlackRock2. 5%State Street54. 0%OthersShareholderStakeType3G Capital30. 0%InsiderPershing Square (Ackman)4. 0%InstitutionVanguard Group5. 5%InstitutionBlackRock4. 0%InstitutionState Street2. 5%InstitutionBurger King is owned by Restaurant Brands International (RBI). 3G Capital (Brazilian PE firm) controls RBI. RBI also owns Tim Hortons and Popeyes. Explore In-Depth AI & Business Strategy →fourweekmba. com data cardBurger King is an American multinational chain of fast-food restaurants that is headquartered in Miami, Florida. The first Burger King restaurant, then known as Insta-Burger King, was opened in Jacksonville, Florida, in 1953 by Keith Cramer and his stepfather Matthew Burns. Burger King Worldwide merged with the Canadian coffee chain Tim Hortons in 2014. This precipitated the formation of parent company Restaurant Brands International, which is part-owned by former Burger King owner 3G Capital. DetailDescriptionCompanyBurger KingOwnership StructureWholly owned subsidiaryParent CompanyRestaurant Brands International Inc. (RBI)Acquisition DateOctober 27, 2014Founding Date1954FoundersJames McLamore and David EdgertonHeadquartersMiami, Florida, USAPrimary BusinessFast food restaurant chain specializing in burgers, fries, and other quick-service itemsStrategic GoalsExpanding global presence, enhancing menu offerings, promoting sustainability, and leveraging digital transformationTable of ContentsAdditional Ownership DetailsEarly inspirationPillsbury Company acquisitionMcDonald’s rivalryWho owns Burger King today?Key takeawaysRelated Visual StoriesRelated Ownership Case StudiesRelatedAdditional Ownership DetailsCorporate Structure and Ownership: Burger King is awholly owned subsidiaryofRestaurant Brands International Inc. (RBI). RBI was formed in 2014 following the merger ofBurger KingandTim Hortons. RBI is a publicly traded company listed on theNew York Stock Exchange (NYSE)and theToronto Stock Exchange (TSX)under the ticker symbolQSR. RBI also ownsPopeyes Louisiana Kitchen, creating a portfolio of globally recognized fast food brands. History and Evolution: Burger King was founded in 1954 byJames McLamoreandDavid Edgertonin Miami, Florida. Originally named “Insta-Burger King,” the company was rebranded to “Burger King” after the founders bought the rights to thebrand. Over the decades, Burger King has become one of the largest and most well-known fast-food chains in the world, famous for its signatureWhoppersandwich. The company’sgrowthstrategyhas included franchising, international expansion, and menuinnovation. Business Model and Revenue Streams: Burger King operates afranchisebusinessmodel, with the majority of its restaurants owned and operated by independent franchisees. The company’srevenuestreams include:Franchise Fees: Initial franchise fees and ongoing royalties based on a percentage of sales from franchised restaurants. Company-Owned Restaurants: Revenue from food and beverage sales at company-owned locations. Licensing: Licensing fees from branded products and partnerships. Thisbusiness modelallows Burger King to scale rapidly and maintain a global presence with relatively low capital expenditure compared to owning all its outlets directly. Product Offerings and Menu Innovation: Burger King’s menu includes a wide range of items, with a focus on burgers, fries, and beverages. Key products include:Whopper: The flagship burger, known for its flame-grilled patty and customizable toppings. Chicken Sandwiches: Various options including the Original Chicken Sandwich and the Crispy Chicken Sandwich. Sides and Snacks: French fries, onion rings, mozzarella sticks, and more. Beverages and Desserts: Soft drinks, shakes, coffee, and ice cream. Burger King continually innovates its menu to meet changing consumer tastes and dietary preferences, introducing items such as plant-based burgers (e. g. , theImpossible Whopper) and seasonal specials. Sustainability and Corporate Responsibility: Burger King is committed to sustainability and responsible sourcing. Key initiatives include:Sustainable Sourcing: Efforts to source ingredients responsibly, including sustainable beef, cage-free eggs, and sustainable palm oil. Environmental Impact: Reducing waste, energy use, and greenhouse gas emissions across its operations. Community Engagement: Supporting local communities through charitable initiatives and partnerships. Burger King’s sustainability goals align with RBI’s broader corporate responsibility objectives, emphasizing environmental stewardship and social impact. Brand Positioning and Marketing: Burger King positions itself as a leading fast-foodbrandknown for its flame-grilled burgers andvalueofferings. The company’smarketingstrategyincludes:Advertising Campaigns: High-profile campaigns that emphasize the taste and quality of its products, often with a humorous or edgy tone. Promotions and Discounts: Regular promotions,valuemeals, and limited-time offers to attract customers. Digital Engagement: Leveraging social media, mobile apps, and digitalmarketingto connect with customers and enhance the ordering experience. Burger King’smarketingefforts aim to strengthenbrandloyalty and attract new customers by highlighting its unique selling propositions and staying relevant in a competitive market. AspectDescriptionAnalysisExamplesProducts and ServicesBurger King offers a diverse menu of fast-food items, including hamburgers, cheeseburgers, chicken sandwiches, salads, breakfast items, and a variety of sides like french fries and onion rings. The company also provides various beverages, including soft drinks, milkshakes, and coffee. Burger King often introduces limited-time offerings (LTOs) and promotional menu items to attract customers. Burger King’s core product offerings include classic fast-food items that cater to a broad customer base. The introduction of LTOs and promotional items adds variety and encourages repeat visits. The inclusion of breakfast items extends the brand’s reach into different dayparts. Hamburgers, cheeseburgers, chicken sandwiches, salads, breakfast items, sides (french fries, onion rings), beverages (soft drinks, milkshakes, coffee), limited-time offerings (LTOs), promotional menu items, diverse product offerings, catering to various customer preferences. Revenue StreamsBurger King generates revenue primarily from the sale of its menu items in its restaurants. The company earns income from both dine-in and takeaway orders. Additionally, Burger King may offer drive-thru and delivery services, which contribute to sales and customer convenience. The company also utilizes value meals and combos to encourage upselling and larger orders. The primary revenue source for Burger King is the sale of menu items through dine-in, takeaway, drive-thru, and delivery services. The use of value meals and combos promotes higher average transaction values. Multiple revenue streams, including promotions and add-ons, contribute to overall financial stability. Revenue from menu item sales, dine-in, takeaway, drive-thru, delivery services, value meals, combos, promotions, add-ons, diversified revenue streams ensuring financial stability. Customer SegmentsBurger King serves a diverse customer base, including individuals, families, students, young adults, and people from various demographic backgrounds. The company tailors its menu, pricing, and marketing efforts to address the needs and preferences of different customer segments. Burger King often targets price-conscious consumers with its value menu items. Customer segments for Burger King encompass a wide range of individuals and groups, each with unique preferences and budgets. Tailoring the menu, pricing, and marketing strategies to cater to diverse customer segments enhances market relevance and encourages repeat visits. Individuals, families, students, young adults, price-conscious consumers, diverse customer segments, tailored menu, pricing, marketing strategies, market relevance, repeat visits. Distribution ChannelsBurger King’s products are distributed primarily through its network of restaurants, which includes company-owned locations and franchise outlets. The company also offers drive-thru, takeaway, and delivery services to provide customers with various ordering options. Online and mobile ordering platforms further enhance accessibility and convenience. Distribution channels for Burger King primarily consist of its restaurant network, ensuring a physical presence for customer orders. Drive-thru, takeaway, and delivery services offer flexibility and convenience. Online and mobile ordering platforms extend accessibility, catering to tech-savvy consumers. Restaurants, company-owned locations, franchise outlets, drive-thru, takeaway, delivery services, online and mobile ordering platforms, physical presence, flexibility, convenience, accessibility. Key PartnershipsBurger King collaborates with various partners to enhance its offerings and expand its market presence. The company often forms partnerships with food suppliers to ensure a consistent supply of quality ingredients. Additionally, Burger King may collaborate with entertainment companies or sports organizations for co-branded promotions and marketing campaigns. Partnerships with food suppliers are crucial for maintaining the quality and consistency of menu items. Collaborations with entertainment or sports entities provide promotional opportunities and enhance brand visibility. These partnerships contribute to customer engagement and growth. Partnerships with food suppliers, consistent supply of quality ingredients, collaborations with entertainment and sports entities, co-branded promotions, brand visibility, customer engagement, growth. Key ResourcesKey resources for Burger King include its network of restaurants, a diverse menu of fast-food items, brand recognition, a dedicated workforce, including kitchen staff and customer service representatives, reliable suppliers for ingredients, store locations, and financial resources for investments and expansion. Resources for Burger King encompass a network of restaurants supporting customer orders, a diverse menu, brand recognition, a dedicated workforce, reliable suppliers for ingredients, store locations, financial resources, supporting the company’s position as a leading fast-food chain. Restaurants, diverse menu, brand recognition, dedicated workforce, suppliers, store locations, financial resources, resources supporting a leading fast-food chain. Cost StructureBurger King incurs various costs associated with its operations, including expenses for ingredients and food supplies, employee salaries and benefits, marketing and advertising expenditures to promote its brand and products, rent and lease agreements for restaurant locations, store maintenance and utilities, research and development investments for new menu items and promotions, and administrative overhead. Procurement of quality ingredients is a significant operational cost. Costs associated with Burger King’s operations include ingredient and food supply costs, employee salaries and benefits, marketing and advertising expenses for brand and product promotion, rent and lease agreements for restaurant locations, store maintenance and utilities, research and development investments, administrative overhead. Procurement of quality ingredients represents a substantial operational cost to ensure food quality and taste. Ingredient and food supply costs, employee salaries and benefits, marketing and advertising expenses, rent and lease agreements, store maintenance, utilities, research and development investments, administrative overhead, significant ingredient procurement costs for food quality. Competitive AdvantageBurger King’s competitive advantage lies in its established brand recognition, a diverse menu offering a wide range of fast-food items, and a focus on value pricing and promotions. Partnerships with suppliers ensure ingredient quality. The company’s global presence and innovation in menu items contribute to its competitiveness in the fast-food industry. Strong brand recognition, diverse menu, value pricing, and promotions cater to price-conscious consumers. Partnerships with suppliers ensure ingredient quality. Global presence and menu innovation reinforce Burger King’s competitive position in the fast-food industry. Established brand recognition, diverse menu, value pricing, promotions, price-conscious consumers, partnerships with suppliers, ingredient quality, global presence, menu innovation, competitive position in the fast-food industry. Early inspirationCramer and Burns were inspired to open a store after visiting the first McDonald’s restaurant in San Bernadino, California. In keeping with the idea of fast food, the pair purchased a cooking device known as the Insta-Broiler which became so successful that all future franchises were built around it. By 1959, however, the company or itsbusiness modelwas less attractive and it was purchased by James McLamore and David R. Edgerton. The pair, who were franchisees themselves, restructured the company and renamed it Burger King. It was also around this time that the signature Whopper burger was developed. Over the next eight years, the pair expanded to over 250 locations across the United States. Pillsbury Company acquisitionThe Pillsbury Company acquired Burger King in 1967 for $18 million. With the necessary capital behind it, Burger King was able to grow into the second-largest chain in America behind McDonald’s. In 1978, Burger King even went as far as poaching McDonald’s executive Donald N. Smith. Smith’s most notable initiative was to restructure the company’s franchise system to prevent franchisees from owning stores in other chains. Franchisees were also prevented from owning stores that were more than an hour’s drive from their homes. This move encouraged loyalty, decreased absentee ownership, and enabled the company to streamline operations. McDonald’s rivalryNorman Brinker, who had also been recruited externally, instituted what would become known as theBurger Wars. The company started to run commercials promoting Burger King burgers as bigger and better than those from McDonald’s. Burger King also introduced children’s characters such as the Wizard of Fries and Sir Shake-a-Lot to counter the growing influence of Ronald McDonald. When Burger King was taken over once more in 1989, the company shifted its soft drink allegiance from Pepsi to Coca-Cola and partnered with Disney to collaborate on film and character-based toys and other products. The company’s headquarters was destroyed by Hurricane Andrew in 1992, but a proactive response saw a quick reversal in Burger King’s fortunes. Who owns Burger King today?Burger King has been bought and sold several times over its history. After the Pillsbury Company acquisition, that company was acquired in 1989 by British conglomerate Grand Metropolitan. When Grand Metropolitan merged with Guinness PLC in 1997, it became known as Diageo PLC. Some questioned this particular acquisition because Diageo had mostly alcoholic brands under its umbrella and paid relatively little attention to its fast-food asset. Five years later, in 2002, Diageo sold Burger King to a private equity financier consortium that included Bain Capital, Texas Pacific Group, and Goldman Sachs. On September 1, 2010, investment firm3G Capital purchased the company for $3. 26 billion. Burger King Worldwide then merged with the Canadian coffee chain Tim Hortons in 2014 which precipitated the formation of parent company Restaurant Brands International. However, as recently as late 2019,3G Capital retained a 32% interest in the parent companyand thus could be considered part owners of Burger King. Key takeawaysBurger King is an American multinational chain of fast-food restaurants that is headquartered in Miami, Florida. The first Burger King restaurant, known as Insta-Burger King, was opened in Jacksonville, Florida, in 1953. By 1959, the company or itsbusiness modelwas less attractive and it was purchased by James McLamore and David R. Edgerton. This started a series of acquisitions starting with the Pillsbury Company in 1967. Burger King Worldwide then merged with the Canadian coffee chain Tim Hortons in 2014. This precipitated the formation of parent company Restaurant Brands International, which is part-owned by former Burger King owner 3G Capital. Related Visual StoriesMcDonald’s Business ModelMcDonald’s is a heavy-franchisedbusinessmodel. In 2021, over 56% of the total revenues came from franchised restaurants. The company’s long-term goal is to transition toward 95% of franchised restaurants (in 2020, franchised restaurants were 93% of the total). The company generated over $23 billion in revenues in 2021, $9. 78 billion from owned restaurants and $13 billion from franchised restaurants. McDonald‘s Organizational Structure — as explored inthe new organizational architecture for the AI era—McDonald’s has a divisionalorganizational structurewhere each division – based on geographical location – is assigned operational responsibilities and strategic objectives. The main geographical divisions are the US, internationally operated markets, and international developmental licensed markets. And on the other hand, the hierarchicalleadershipstructure is organized around regional and functional divisions. McDonald’s PESTEL AnalysisMcDonald’s SWOT AnalysisFranchising Business ModelFranchising is abusiness modelwhere the owner (franchisor) of aproduct, service, or method utilizes thedistributionservices of an affiliated dealer (franchisee). Usually, the franchisee pays a royalty to the franchisor to be using thebrand, process, andproduct. And the franchisor instead supports the franchisee in starting up the activity and providing a set of services as part of the franchising agreement. Franchising models can be heavy-franchised, heavy-chained, or hybrid (franchained). Coca-Cola Business ModelCoca-Cola follows abusiness strategy(implemented since 2006) where through its operating arm – the Bottling Investment Group – it invests initially in bottling partners operations. As they take off, Coca-Cola divests its equity stakes, and it establishes a franchisingmodel, as long-termgrowthanddistributionstrategy. Coca-Cola Mission StatementCoca-Cola’s Purpose is to “refresh the world. make a difference. ” Itsvisionandmissionare to “craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainablebusinessand better-shared future that makes a difference in people’s lives, communities, and our planet. ”Read Also:McDonald’s Business Model,Coca-Cola Business Model,Coca-Cola Distribution Strategy. Related Ownership Case StudiesWho Owns GoogleThe most prominent institutional shareholders are mutual funds BlackRock and The Vanguard Group, with 2. 7% and 3. 1%, respectively. Larry Page and Sergey Brin together have 51% of the voting power. Other individual shareholders comprise John Doerr (1. 5%), venture capitalist and early investor in Google, and CEO, Sundar Pichai. Former Google CEO Eric Schmidt has 4. 2% voting power. Who Owns FacebookMark Zuckerberg is the largest shareholder of the company. Zuckerberg retains ownership and control of the company. Like Google, Facebook has issued two common stocks, Class A and Class B. The holders of Class B common stocks are entitled to ten votes per share, and holders of our Class A common stocks are entitled to one vote per share. Mark Zuckerberg has a voting power of 56. 9%; he’s the main decision-maker. Who Owns AppleAs of 2021, major Apple shareholders comprised Warren Buffet’s Berkshire Hathaway with 5. 56% of the company’s stock. Followed by other individual shareholders like Tim Cook, CEO of Apple with over 3. 3 million shares, Artur Levinson, chairman of Apple, with over 4. 5 million shares, and others. Who Owns AmazonWith 64,588,418 shares, Jeff Bezos is the major individual investor. Owning 12. 7% of the company. Other top individual investors comprise Amazon’s CEO Andy Jessy, with 94,729 shares. Top institutional investors comprise mutual funds like The Vanguard Group (6. 6% ownership) and BlackRock (5. 7% ownership). Who Owns MicrosoftMajor shareholders comprise co-founder Bill Gates, who stepped down from the company’s board in 2020, which is why these shares are no longer publicly reported. In 2019, Gates still owned a stake of 103 million stocks, which accounted for 1. 34% of the company’s ownership (worth over $23 billion in September 2022). Other individual shareholders comprise Satya Nadella, the company’s CEO, Brad Smith (former president), Jean-Philippe Courtois (EVP), and Amy Hood (former CFO). Who Owns TeslaBy 2022, most ofTesla’s shares are still owned by Elon Musk, among the company’s co-founders and the CEO. Elon Musk is the top individual investor, with a 23. 5% stake in the company, equivalent to over 244 million shares. Musk is followed by Lawrence Ellison (founder of Oracle), with a 1. 5% company stake. Ellison also sits onTesla’s board. And Antonio Gracias, among the company’s first investors, has over 1. 6 million shares. Other institutional investors and mutual funds like The Vanguard Group (6%), Blackrock (5. 1%), and Capital Ventures International also have a good chunk of the company’s stocks. Who Owns PayPalPayPal was first founded in 1998; it was called Confinity (among its founders was Peter Thiel); later, it merged with X. com, its major competitor, founded by Elon Musk (which would become known for other companies likeTeslaand SpaceX). From this merger, PayPal was born. In 2002, PayPal was bought by eBay for $1. 5 billion. eBay spun off PayPal in 2015, which would be listed as an independent entity. Today PayPal owns brands like Braintree, Venmo, Xoom, and iZettle. Who Owns NetflixNetflix’s largest individual shareholder is Reed Hastings, co-founder, and CEO of the company, with a 1. 7% stake, valued at over $1. 8 billion in 2022. Netflix runs asubscription-basedbusiness modelthat generated $29. 6 billion in revenues, and it had over 221 million global members in 2021. Netflix’sbusiness modelruns only premium content on its platform, driven by its Netflix Originals shows. Netflix is also building an ad-supported version. Who Owns TikTokTikTok is owned by ByteDance, a Chinese internet technology company owning several content platforms worldwide (Douyin, Toutiao, Xigua Video, Helo, Lark, Babe). Bytedance passed the $300 billion private market valuation by 2022, making around $58 billion inrevenuein 2022, over $4 billion from TikTok. Who Owns OpenAIOpenAI is an artificial intelligence research laboratory that transitioned into a for-profitorganizationin 2019, which comprised an entity called OpenAI LP and the non-profit parent foundation OpenAI. The lab, which was founded in 2015 by Elon Musk, Sam Altman, and various others, has a core focus on the development of friendly AI that benefits society as a whole. Yet now has primarily evolved as a capped-for-profit entity with an exclusive commercial license to Microsoft. Who Owns BalenciagaBalenciaga is a Spanish luxury fashion house that was founded in 1917 by designer Cristóbal Balenciaga. The company was initially located in the Basque region of Spain before the civil war in that country forced Balenciaga to move his operations to Paris in 1937. Kering acquired a 91% stake in Balenciaga in 2001 for an undisclosed sum. The French multinational then purchased the rights to the perfumebrandwhich likely made them the sole owner. Who Owns GucciGucci is owned by the french holding Kering, which completed its buyout of Gucci in an $8. 8 billion deal in 2004. Today Gucci is the group’s largestbrand, generating over $9. 7 billion in 2021 on a $17. 64 billion group revenue. Thus representing over 55% of Kering’s Group revenues in 2021. Who Owns Louis VuittonLouis Vuitton is owned by LVMH, among the largest luxury goods companies in the world. With over $53 billion in revenues by 2019. It owns 75 brands in six different sectors. Some of these brands comprise Louis Vuitton, Bulgari, Christian Dior, Fendi, Loro Piana, Celine, Givenchy, Kenzo, Berluti, and Rimowa. LVMH is owned by the Arnault family (Bernard Arnault, the CEO, is among the wealthiest men on earth) with a 47. 44% ownership stake and over 63. 5% of the voting power. Thus asserting a tight control over the Luxury Empire. Who Owns AdidasAdidas is a German multinational best known as a designer and manufacturer of sportswear and related accessories. It was founded in 1924 in the Bavarian town of Herzogenaurach, Germany, and did not take on the Adidas name until 1949. The new company, known today as Adidas AG, is the holding company for the Adidas Group and the sole owner of Adidas. Some of the company’s largest shareholders include: Groupe Bruxelles Lambert SA (7. 6%), Nassef Sawiris (3. 3%), and Norges Bank Investment Management (2. 8%). Who Owns Burger KingBurger King is an American multinational chain of fast-food restaurants that is headquartered in Miami, Florida. The first Burger King restaurant, then known as Insta-Burger King, was opened in Jacksonville, Florida, in 1953 by Keith Cramer and his stepfather Matthew Burns. Burger King Worldwide merged with the Canadian coffee chain Tim Hortons in 2014. This precipitated the formation of parent company Restaurant Brands International, which is part-owned by former Burger King owner 3G Capital. Who Owns MarvelMarvel, formerly known as Marvel Entertainment LLC, is an American entertainment company based in New York City that is best known for its comic books and film, TV, and video game franchises. The Marvel we know today is the result of a merger between toy subsidiary Toy Biz (now Marvel Toys) and Marvel Entertainment Group. Who Owns YeezyYeezy was a fashionbrandthat arose from a collaboration between German sportswear company Adidas andentrepreneurand music artist Kanye West. While Yeezy inspired a multitude of other brands in the fashion industry and earned revenue in the billions, the collaboration between West and Adidas ended abruptly in October 2022. Who Owns FerrariFerrari’s top individual shareholders include Exor (the Holding company of the Agnelli Family, also the owner of FIAT Chrysler) with 24% of its shares, Piero Ferrari (son of Enzo Ferrari, the founder of the company), and other institutional investors like BlackRock and T. Rowe Price Associates. Ferrari runs a car luxurybusiness modelfamous for its iconic models, which in 2019 made over €3. 7 billion in revenues ($4. 3 billion) in sales. Who Owns VolkswagenThe major shareholder for Volkswagen is Porsche Automobil Holding SE, a company investing in various automakers. This is the holding of the Porsche family, who is the primary shareholder of Volkswagen, with a 31. 3% ownership stake in the company and a 53. 1% voting power. Volkswagen is an automaker empire with brands that comprise Audi, Skoda, Seat, Lamborghini, Bugatti, Porsche, Bentley, and Ducati. Who Owns LamborghiniLamborghini is an Italian luxury sports car manufacturer that was founded in 1963 by manufacturing magnate Ferruccio Lamborghini. Since that time, ownership of the firm has changed several times. Anotherfinancialcrisis in the late 1990s saw Lamborghini sold to Volkswagen through its subsidiary Audi AG. The subsidiary remains the owner of Lamborghini today. Who Owns BugattiThe iconicbrandBugatti, founded by Ettore Bugatti in 1909, is now owned by the German’s Volkswagen, one of the world’s largest automakers. Other brands in the Volkswagen family comprise Audi, Skoda, Seat, Lamborghini, Porsche, Bentley, and Ducati. As a high-performance car maker, Bugatti only sells a limited number of cars each year. Indeed, in 2019, Volkswagen sold 82 Bugatti, compared to 76 Bugatti in 2018.