Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer
In his new role, Sundaram will focus on identifying, evaluating and scaling new business opportunities for the company and will also strengthen the company’s portfolio and develop new areas of business.
In his new role, Sundaram will focus on identifying, evaluating and scaling new business opportunities for the company and will also strengthen the company’s portfolio and develop new areas of business. New UpdateBajaj Electricals Limited has appointedKrishnan Sundaramas Chief Growth & New Business Officer, effective August 11, 2026. In his new role, Sundaram will focus on identifying, evaluating, and scaling new business opportunities for the company. He will also work on strengthening the company’s portfolio and developing new areas of business. Sundaram has more than two decades of experience in business management, growth strategy, marketing transformation, innovation, category creation and P&L leadership. He joins Bajaj Electricals from Vini Cosmetics, where he was chief executive officer. Before joining Vini Cosmetics, Sundaram spent more than two decades with Hindustan Unilever Limited and Unilever PLC, holding leadership roles in India and global markets. Commenting on the appointment, Shekhar Bajaj, Chairman, Bajaj Electricals Limited, said, “We are pleased to welcome Krishnan Sundaram to Bajaj Electricals. His extensive experience in building businesses, driving innovation and creating new categories will bring valuable perspective to our leadership team. We look forward to his contribution as we continue to strengthen our portfolio and create meaningful value for our customers and stakeholders. ”Sanjay Sachdeva, Managing Director & CEO, Bajaj Electricals Limited, added, “We are delighted to welcome Krishnan to Bajaj Electricals, where he will lead our growth and new business agenda. His strong consumer-centric mindset, commercial acumen and experience in driving transformational growth will be valuable as we identify and scale new opportunities. We are confident that his leadership will contribute meaningfully to the company’s next phase of growth. ”