Business. Scoop » Home Infrared Sauna Demand Surges As Wellness And Recovery Trends Drive Market Growth
Press Release – Sun Stream SaunasGrand View Research notes that the residential category held the largest market share of 58. 92% in 2025, underscoring a clear preference for home-based sauna ownership over. . .
Press Release – Sun Stream SaunasGrand View Research notes that the residential category held the largest market share of 58. 92% in 2025, underscoring a clear preference for home-based sauna ownership over shared or commercial facilities. The global infrared sauna market is experiencing sustained growth as consumers increasingly prioritise home wellness, athletic recovery, and detoxification. According to Verified Market Research, the infrared saunas market was valued at US$2. 5 billion (approximately NZ$4. 25 billion) in 2024 and is projected to reach US$5. 1 billion (approximately NZ$8. 67 billion) by 2032, growing at a compound annual growth rate of 7. 3%. This expansion reflects a broader shift in consumer behaviour, with health-conscious individuals – from competitive athletes to everyday fitness enthusiasts – seeking accessible, convenient solutions for recovery and stress management. The residential segment has emerged as the dominant force in this market. Grand View Research notes that the residential category held the largest market share of 58. 92% in 2025, underscoring a clear preference for home-based sauna ownership over shared or commercial facilities. Across Australia, demand for infrared saunas as a home wellness investment continues to rise, with consumers in major urban centres actively researching and purchasing units. Those looking tobuy an infrared sauna in Brisbaneare among those driving this trend, reflecting the city’s growing appetite for premium home health equipment. Similar patterns are evident in other Australian cities. Interest ininfrared saunas in Melbournehas grown considerably, with consumers drawn to models featuring low electromagnetic field (EMF) technology, full-body heat coverage, and long-term warranty assurances. Providers such as Sun Stream Saunas AU have expanded their product range to respond to this demand, offering models from their Ascend and Evolve sauna lines designed specifically for home installation, with features targeting muscle recovery, detoxification, and overall wellbeing. Industry analysts project the infrared sauna sector will maintain robust growth through to 2033, supported by increasing awareness of the health benefits associated with regular infrared heat therapy. As both competitive athletes and general consumers look to build personal wellness spaces at home, the market is expected to see continued investment in higher-quality, technologically advanced residential units. Content Sourced fromscoop. co. nzOriginal url