Business. Scoop » New Therapeutic And Health Code Effective Today For All Advertising
Press Release – Advertising Standards AuthorityThe resulting Code has built on the current framework, providing clear and practical guidance for modern advertising environments while strengthening protections. . .
Press Release – Advertising Standards AuthorityThe resulting Code has built on the current framework, providing clear and practical guidance for modern advertising environments while strengthening protections for consumers and vulnerable audiences. From today, the newTherapeutic and Health Advertising Codetakes effect for all relevant advertising. The updated Code reflects changes in legislation, advertising platforms, and how consumers engage with advertising. The Code review process has been informed by public consultation and input from a wide range of stakeholders, including consumer and public health groups, industry experts, and health professionals. The Code Committee extend their thanks to all who have participated in this process. The resulting Code has built on the current framework, providing clear and practical guidance for modern advertising environments while strengthening protections for consumers and vulnerable audiences. The PDF of the full report from the Codes Committee on the new Code is available on theASA website. Key changes in the new Code:The Code explicitly sets out its remit across platforms including social media, influencer marketing and brand-controlled user generated content. Mandatory information: Clearer requirements for legibility and audibility, and platform-specific guidance. Updated guidance on testimonials and endorsements, clarifying requirements while ensuring alignment with the Medicines Act. Strengthened protections for vulnerable audiences, recognising that vulnerability can be situational. Clear expectations that claims are substantiated before they are made and clarifies how scientific language and data can be used. Expanded definitions and practical guidance to help advertisers understand their responsibilities. Content Sourced fromscoop. co. nzOriginal url