Business. Scoop » OwlQR Backs ExportNZ Call For e-labelling And Digital Trade Standards
Press Release – OwlQR LimitedPoint 9 of ExportNZs 2026 Pre-Election Blueprint, Grow Locally, Compete Globally, calls for a coordinated government and industry roadmap to modernise New Zealands digital. . .
Press Release – OwlQR LimitedPoint 9 of ExportNZs 2026 Pre-Election Blueprint, Grow Locally, Compete Globally, calls for a coordinated government and industry roadmap to modernise New Zealands digital capability. ExportNZ’s call for greater adoption of e-labelling, reusable trusted data and global digital standards addresses one of the most practical barriers facing New Zealand exporters, according to Kiwi-owned digital product information company OwlQR. Point 9 of ExportNZ’s 2026 Pre-Election Blueprint,Grow Locally, Compete Globally, calls for a coordinated government and industry roadmap to modernise New Zealand’s digital capability. It recommends accelerating paperless trade, supporting e-labelling and digital compliance tools, and investing in interoperable systems based on global data standards. OwlQR co-founder and director Carrick Graham said the recommendation recognises a growing mismatch between fast-changing export requirements and product information fixed to packaging printed months in advance. “Exporters are operating in a digital trade environment with critical product information still locked onto printed packaging. That creates cost, delay and risk every time a requirement or product detail changes,” Graham said. “ExportNZ has correctly identified that e-labelling and global data standards are no longer peripheral technology issues. They are becoming part of the infrastructure New Zealand exporters need to compete. ”OwlQR is being developed in New Zealand to give exporters, brand owners and marketplace sellers a practical way to manage this transition. It uses GS1 Digital Link to connect each product’s QR code with a live information page that can hold current product, provenance, certification, compliance and market information. The platform is at beta testing stage and in discussions with a number of high profile New Zealand companies. The exporter sets up the product information once and updates it when details or market requirements change, without needing to reprint the packaging. “The practical answer is one QR code connected to product information that the exporter can update. The packaging can stay in market while the information behind it changes,” Graham said. “That is what trusted data reuse looks like at product level. The same product identity can help provide relevant information to regulators, supply-chain partners and customers without the exporter rebuilding the process for every audience. ”Graham said New Zealand does not need to wait for every part of the trade system to be redesigned before exporters can begin benefiting from digital product information. “For New Zealand, the opportunity is bigger than replacing paper with a screen. It is about giving exporters a trusted, standards-based way to provide the right product information to regulators, trading partners and customers. “That can make compliance more manageable and strengthen the trust New Zealand products depend on when they compete globally. ”Notes:ExportNZ Blueprint:Point 9, “Digital Infrastructure for Trade”, appears on page 6 of ExportNZ’s 2026 Pre-Election Blueprint,Grow Locally, Compete Globally. OwlQR:OwlQR is a New Zealand-built software platform that gives each product one QR code linked to a live product information page. Businesses can set up product information once and update it without reprinting packaging. GS1 Digital Link:The standard enables a product identifier in a QR code to connect people and systems to relevant online product information. In brief:One product. One QR code. Always up to date. Scope:OwlQR helps businesses organise and publish product information and compliance evidence. It does not issue certifications, provide regulatory approval or guarantee compliance. Content Sourced fromscoop. co. nzOriginal url