Chris Dyer launches Sydney-based independent music company - modify entertainment
Music industry veteran Chris Dyer has launched modify entertainment, a new Sydney-based independent music company offering marketing strategy, distribution and label services, and artist management. The launch follows a 20-year career across senior roles at Sony Music UK, Syco Entertainment, a
July 23 2026, 12:02 pm| |No CommentsMusic industry veteran Chris Dyer has launched modify entertainment, a new Sydney-based independent music company offering marketing strategy, distribution and label services, and artist management. The launch follows a 20-year career across senior roles at Sony Music UK, Syco Entertainment, and almost a decade at Universal Music Australia, most recently as Senior Director, Marketing & Commercial Innovation at Island Records. modify entertainment works with artists and creative businesses to combine audience growth, strategic partnerships and commercial expertise to help ambitious projects scale. Over his career, Dyer has worked on projects for One Direction, Dolly Parton, Lady Gaga, Kendrick Lamar, OneRepublic, Cynthia Erivo, Peach PRC and Vera Blue, leading campaigns across marketing, commercial partnerships, audience growth and artist career development. modify entertainment is a Sydney-based label services, marketing and management consultancy that helps artists, entertainment brands and creative businesses grow their audiences, build stronger brands and unlock commercial opportunities through senior strategic expertise. https://www. modifyentertainment. com/Register for FREE HEREand receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin. Subscribe to Campaign Brief Magazine. #More Creative News #No paywalls #No annual membership feesSubscribe to Portfolio & Reelfor current listings of Australian and NZ ad agency and production company leadership and key personnel.