Dentsu Elevates Saagar Sethi As Chief Business Officer, South Asia
Dentsuhas elevatedSaagar SethiasChief Business Officer, South Asia, effective September 1, 2026. Sethi joined Dentsu in 2022 and has led the Investment and Trading business, where he has strengthened. . .
Dentsuhas elevatedSaagar SethiasChief Business Officer, South Asia, effective September 1, 2026. Sethi joined Dentsu in 2022 and has led the Investment and Trading business, where he has strengthened strategic partnerships, enhanced commercial value creation and driven greater operational discipline across the ecosystem. He brings more than two decades of experience across media, commercial strategy, transformation, procurement and business operations, including senior leadership roles at LG Electronics and Ernst & Young, where he led large-scale transformation, sourcing and operational excellence initiatives across domestic and international markets. Sethi will assume responsibility for an expanded portfolio comprising Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence. Bringing these functions under unified leadership will enable a more integrated and agile operating model for clients and teams. He will report to Sujit Vaidya, Chief Financial Officer, with a matrix reporting relationship to Ajay Gupte, Chief Operating Officer. Speaking on the appointment, Harsha Razdan, Chief Executive Officer, South Asia, dentsu said, “The Indian market is moving faster than any playbook can keep pace with. Brands here are being asked to show business outcomes, and the distance between a media decision and a commercial result has never been shorter. Our job is to close that distance for our clients. ”He added, “Saagar has spent his career at the commercial end of this business, and putting investment, planning, performance, and operational excellence in one pair of hands gives clients a more direct line to growth. His understanding of how this organisation works makes him the right person to lead this portfolio. ”