Flipkart Likely to Enter Food Delivery Business, Pilot Launch Likely in Bengaluru: Report
Last Updated:July 24, 2026, 09:01 ISTFlipkart is reportedly exploring a separate app for food delivery while also making the service available through the Open Network for Digital Commerce (ONDC). Rapid. . .
Last Updated:July 24, 2026, 09:01 ISTFlipkart is reportedly exploring a separate app for food delivery while also making the service available through the Open Network for Digital Commerce (ONDC). Rapid ReadRapid ReadSummarized by AI. +Flipkart to enter food delivery market. Pilot launch expected in Bengaluru within 30 days. Exploring separate app & ONDC for the service. Flipkart Group CEO Kalyan Krishnamurthy said food delivery is another important use case within the company's broader e-commerce platform. Walmart-owned e-commerce giant Flipkart is preparing to enter India’s food delivery market within the next 30 days, according to a report byThe Times of India(TOI). The company is expected to begin with a pilot launch in Bengaluru before deciding on a wider rollout. According to theTOIreport, Flipkart Group CEO Kalyan Krishnamurthy said food delivery is another important use case within the company’s broader e-commerce platform. He said Flipkart will first launch a pilot, learn from customer feedback, and then decide how to expand the service across the country. Recommended StoriesGift Nifty Signals Weak Start Today, Falls 200 Points Amid Costlier Crude Oil, US-Iran WarAsian Stocks Skid As Oil Spike Revives Inflation Fears, Bonds Take A Hit; Kospi Falls 3. 7%Adani Enterprises Denies Reports of Entering Airline Business, Calls Speculation 'Baseless'Who Is Ashiss Kumar Dash? Meet Infosys' CEO-Designate Set To Succeed Salil Parekh In April 2027The report added that the company is exploring a separate app for food delivery while also making the service available through the Open Network for Digital Commerce (ONDC). Flipkart sees room for new playersDespite Swiggy and Zomato dominating the food delivery market, Krishnamurthy believes there is still scope for new entrants. Speaking toTOI, he said the industry continues to evolve and that disruption has always created opportunities for new businesses. As per Datum Intelligence estimates cited byTOI, Zomato held around 57% of India’s food delivery market at the end of December, while Swiggy accounted for the remaining 43%. Building on its e-commerce ecosystemKrishnamurthy toldTOIthat Flipkart has steadily expanded beyond its original books business into categories such as electronics, fashion, groceries and travel services. He said India’s e-commerce market has followed a similar growth path seen globally, gradually moving from books and electronics to daily essentials and consumables. He also noted that while quick commerce has seen disruption from players like Blinkit and Zepto, Flipkart remains focused on delivering value to customers rather than competing only on price. Focus on Gen Z consumersKrishnamurthy said Gen Z has become a key customer segment for Flipkart. According toTOI, he said the company has a strong presence among younger consumers across categories such as fashion, electronics, beauty and home products. He added that Gen Z customers increasingly prefer spending on experiences such as travel and dining, a trend also reflected on Flipkart-owned travel platform Cleartrip. He also highlighted the growing role of live commerce and video-based shopping experiences in attracting younger users. Flipkart has not yet announced an official launch date or disclosed further details about its food delivery plans. News18 NewsletterHandpicked stories, in your inboxA newsletter with the best of our journalismKey Questions AnsweredFlipkart plans to enter the food delivery market with a pilot launch in Bengaluru. The service will be available through a separate app and also via the Open Network for Digital Commerce (ONDC). About the AuthorBusiness DeskA team of writers and reporters decodes vast terms of personal finance and making money matters simpler for you. From latest initial public offerings (IPOs) in the market to best investment options, w. . . Read MoreLocation :First Published:July 24, 2026, 09:01 ISTNewsbusinessmarketsFlipkart Likely to Enter Food Delivery Business, Pilot Launch Likely in Bengaluru: ReportDisclaimer: Comments reflect users’ views, not News18’s. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to ourTerms of UseandPrivacy Policy. Loading comments. . . Read More