Football Podcast Listening on Spotify surges across Sub-Saharan Africa
AdvertisementSpotify listening data shows football podcast consumption is accelerating across Sub-Saharan Africa, with several markets posting strong increases in June compared with the January–May. . .
AdvertisementSpotify listening data shows football podcast consumption is accelerating across Sub-Saharan Africa, with several markets posting strong increases in June compared with the January–May average. https://www. digital. zenithbank. com/ZEQ/ZEQ-jan-2026/index. html#p=1The data points to a broad rise in sports audio engagement across the region, as fans increasingly turn to podcasts for commentary, match analysis, player stories, club conversations, and fan-led discussion. Growth is not limited to one market or sub-region, with gains appearing across Southern, East, West, and Central Africa. Among the fastest-growing SSA markets for football-related podcast listening are Eswatini, up160. 2%; Angola, up144. 7%; Madagascar, up137. 2%; Mozambique, up136. 0%; Togo, up121. 0%; Benin, up120. 0%; Cabo Verde, up113. 6%; Côte d’Ivoire, up110. 4%; Namibia, up103. 3%; Rwanda, up98. 0%; Guinea, up94. 3%; Mauritius, up88. 6%; Cameroon, up86. 8%; Burundi, up82. 9%; Burkina Faso, up81. 3%; and South Africa, up80. 3%. The trend reflects the growing role of podcasts as a companion format for football fans across the region. Beyond live games and short-form clips, listeners are engaging with longer-form analysis, creator-led conversations, and local perspectives that deepen the way they follow the sport. The findings are based on Spotify podcast listening data from June 1 through June 20, 2026, comparing average daily football-related podcast streams from June 1–20 against the January–May average.