Liqvd Asia Wins Social Media & ORM Mandate For Narayana Health
Liqvd Asiahas won the social media and online reputation management (ORM) mandate forNarayana Healthfollowing a multi-agency pitch process. The agency has been entrusted with managing the healthcare network’s. . .
Liqvd Asiahas won the social media and online reputation management (ORM) mandate forNarayana Healthfollowing a multi-agency pitch process. The agency has been entrusted with managing the healthcare network’s digital presence and online reputation. Narayana Health has operated a network of hospitals across India and has established a presence in the country’s healthcare sector. As digital platforms have increasingly influenced how people research healthcare providers, seek medical information and evaluate treatment options, the partnership has focused on strengthening the brand’s social media presence and online reputation. Under the mandate, Liqvd Asia has worked with Narayana Health to enhance its digital communications by creating relevant and credible conversations across social media platforms. The partnership has combined Narayana Health’s healthcare expertise with Liqvd Asia’s capabilities in social media, digital storytelling and online reputation management. Arnab Mitra, Founder and Managing Director, Liqvd Asia, said, “In healthcare, the most important digital conversation often happens before a person ever becomes a patient. It could be a search, a question, or simply an attempt to understand what comes next. The opportunity, therefore, is not to talk louder, but to be more useful and relevant in the moments that matter. Narayana Health brings immense scale and credibility to this space, and we look forward to bringing that purpose into the digital world in a way that feels authentic to today’s audiences. ”Abhishek Misra, Country Head – Brand & Marketing, Narayana Health, said, “When someone is looking for healthcare, they are often looking for more than just information. They are looking for clarity, confidence, and at times, reassurance. As digital experience becomes part of that relationship, it is important for us to communicate with the same sense of responsibility that we bring to the care we provide. Partnering with Liqvd Asia gives us the right expertise to build that presence with rigour and relevance. ”