Moving Company Postcards That Generate Leads | Moversville
Moving Company Postcards That Generate Leads Many moving company owners are frustrated with shared leads. The same customer may be contacted by several movers, and many leads are hard to reach or low quality. In this podcast episode, Lazar Burkat of Van Express Moving and Storage and MoverLead. com explained a different approach: using targeted postcards to reach
Skip to contentRealtor Referral EngineCase StudiesAbout UsGet StartedRealtor Referral EngineCase StudiesAbout UsGet StartedMoversville MentorAI Summaries💡The moving industry’s best podcasts turned into quick, easy-to-read, actionable articles for busy moving company owners. Every summary extracts the most valuable strategies, real examples, and business lessons from the episode, so you can learn in less than 5-minutes. From:Let's Talk Moving PodcastMoving Company Postcards That Generate LeadsMany moving company owners are frustrated with shared leads. The same customer may be contacted by several movers, and many leads are hard to reach or low quality. In this podcast episode, Lazar Burkat of Van Express Moving and Storage and MoverLead. com explained a different approach: using targeted postcards to reach homeowners who are likely preparing to move. This is not about mailing random neighborhoods. It is about sending the right postcard to the right property, then following up like a real sales system. How Do You Choose Who Should Receive Your Postcards?The main idea is simple: target homes that show signs of a possible move. In the episode, Lazar discussed mailing to properties that are coming soon, pending, or for sale. He also explained that MoverLead. com updates property data daily and allows movers to filter listings instead of mailing blindly. Targeting checklist for moving company postcardsProperty status:Focus on homes that are coming soon, for sale, or pending. Occupancy:Prioritize furnished homes instead of empty houses. Home value:Filter by property value, such as homes above a chosen price point. Home type:Look for larger homes if your goal is higher-value moving jobs. Location:Choose specific states, counties, or service areas. Realtor information:Use available listing details when helpful for outreach. The key lesson: better targeting can reduce waste. A moving business does not need to send thousands of postcards to people who may not be moving. What Should Your Moving Postcard Say?Lazar made one point very clear: the postcard should not be all about the moving company. It should be about the customer and the move they may be planning. He said the homeowner may only give the postcard a few seconds before deciding whether to keep it or throw it away. That means the message must be simple and easy to understand. Simple postcard message frameworkLead with the customer’s situation:Use a message like planning a move or ready when you are. Keep the design clean:Do not overload the postcard with too much text. Make the phone number obvious:The customer should not have to search for it. Use a trackable phone number:This helps you know which calls came from postcards. Add a QR code:Send people to the same offer or contact path. Change seasonally if useful:Lazar mentioned using different postcard themes for seasons or holidays. Your postcard is not a company brochure. It is a fast invitation to request a moving estimate. How Do You Avoid Wasting Money on Direct Mail?One mistake moving company owners make is sending postcards without enough filtering. Another mistake is using a design that tries to say everything at once. Lazar explained that his system can filter homes using AI to identify whether a home appears furnished, empty, or unknown based on listing photos. He also discussed choosing different postcard sizes depending on the property stage. Direct mail decision guideIf the home is coming soon:Consider a smaller postcard to save money because the timing may be less certain. If the home is actively for sale:Use a postcard designed around the current moving opportunity. If the home is empty:Be careful. The moving opportunity may already be gone. If the home is larger or higher value:It may be worth prioritizing for bigger moving estimates. If you cannot track calls:Fix tracking before increasing your mailing budget. In the episode, Lazar shared examples of postcard costs inside MoverLead. com, including printing, mailing, and data being included in the process. The larger lesson is to understand the cost per mailing and compare it to booked jobs. How Should Your Sales Team Follow Up After Mailing?Postcards should not be treated as a passive marketing campaign. Lazar described a follow-up process where the moving company calls the homeowner a few days after the postcard is sent. The call is simple: confirm whether they received the postcard and offer a free moving estimate. Postcard follow-up script“Hi, this is [Name] from [Moving Company]. I’m calling about the postcard we sent you last week. Did you receive it? We help homeowners who are planning a move, and I’d be happy to offer you a free moving estimate. ”Follow-up rules for moving salesCall a few days after the postcard is sent. Mention the postcard early so the call has context. Offer a free moving estimate. Have a professional salesperson handle the call. Do not rely only on inbound calls. The podcast also discussed using phone numbers connected to postcard recipients and even using Twin AI for high-volume calling, with salespeople joining when someone responds. What Mistakes Should Moving Company Owners Avoid?A postcard campaign can fail if the lead handling is weak. Yuri from Moving Sales Professionals pointed out that postcards need strong sales reps because the person answering the phone represents the company. 7 common postcard mistakesSending postcards to everyone instead of targeting likely movers. Mailing empty homes where the move may already be finished. Using a cluttered postcard with too much company information. Making the phone number hard to find. Not using a trackable phone number. Waiting for calls instead of following up. Having an unsure or unprofessional salesperson handle responses. Quick Win: Improve One Postcard Before You Mail AgainSet a timer for 30 minutes and review your current postcard or direct mail piece. Can a homeowner understand the offer in three seconds?Is the headline about their move, not your company?Is the phone number large and easy to find?Is the number trackable?Is there a clear next step, such as requesting a moving estimate?If the answer is no, simplify the postcard before spending more money. How to Apply This This Week1. Choose one service area where you want more moving leads. 2. Build a test list of homes that are coming soon, for sale, or pending. 3. Filter out weak targets, especially empty homes if they are not a good fit for your campaign. 4. Create a simple postcard focused on the customer’s move, with a trackable phone number and QR code. 5. Assign one trained person to answer responses and call recipients a few days after mailing. What Should You Measure?You do not need a complicated dashboard to start. Track the basics so you know if the campaign is working. How many postcards were mailed?How much did the mailing cost?How many inbound calls came from the trackable number?How many follow-up calls were made?How many moving estimates were booked?How many jobs were sold?What was the value of those booked jobs?The goal is not just more leads. The goal is better moving leads that your sales team can turn into profitable booked jobs. To hear the full conversation, watchEpisode 138 - Let’s Talk Moving - MoverLead. comand visit theLet's Talk Moving Podcast YouTube channel. Disclaimer: At Moversville Mentor, our goal is to help moving companies learn, grow, and succeed by curating valuable industry knowledge. Our articles may draw from and build upon insights shared by experienced movers, industry experts, podcasts, interviews, and other educational sources. 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