Ogilvy promotes Yong Yuan to Chief Executive Officer of China business
Global marketing and branding specialist Ogilvy has promoted Yong Yuan to Chief Executive Officer of its China business. Previously President of the firm’s Advertising practice in China, Yuan now will oversee. . .
Global marketing and branding specialist Ogilvy has promoted Yong Yuan to Chief Executive Officer of its China business. Previously President of the firm’s Advertising practice in China, Yuan now will oversee Ogilvy’s strategic direction, growth and operations in the Chinese market. His remit includes growing the firm’s labels (includingOgilvy Consultingand Grey), deepening Ogilvy’s key capabilities in areas such as advertising, digital experience, advisory, social, influence and public relations, and supporting the team with development opportunities. Yuan is a seasoned marketing leader with deep expertise in brand building, client development and people leadership. He has been with Ogilvy for 15 years. “I’m honored to take on this role and deeply grateful for the trust placed in me,” he said. “As I take on this group leadership responsibility, I look forward to working closely with our teams to strengthen collaboration, unlock new opportunities for our clients, and create an environment where our people can do the best work of their careers. ”Commenting on the appointment, Chris Reitermann, CEO of Greater China at WPP, said: “I have had the privilege of working closely with Yong for fifteen years and have seen firsthand the leader he has become. His strategic vision, integrity and unwavering commitment to our clients and people have earned him the trust and respect of colleagues and clients alike. ”