OPEN Strategy & Design announces leadership changes across creative and business teams
Independent brand strategy consultancy OPEN Strategy & Design has announced three leadership appointments as part of its senior leadership team. The company has elevatedRadhika DhuruandVatsala Bisento the. . .
Independent brand strategy consultancy OPEN Strategy & Design has announced three leadership appointments as part of its senior leadership team. The company has elevatedRadhika DhuruandVatsala Bisento the role of Executive Creative Director, whileVarun Bedihas been appointed Executive Business Director. The three executives collectively bring nearly six decades of experience across branding, design and business leadership. As Executive Creative Director, Bisen will continue to lead brand strategy and creative work across luxury, lifestyle and consumer brands. Her portfolio includes Manish Malhotra, Jack Daniel's and Zivame. Dhuru, who also took over as the Executive Creative Director, will oversee brand transformation and design initiatives, with responsibilities including creative leadership, client partnerships and mentoring the agency's design team. During her career, she has worked on branding and design projects for Coca-Cola, Manish Malhotra, Café Coffee Day and Jack Daniel's. Bedi will lead client partnerships, business development and project delivery across the agency. His experience spans sectors including FMCG, finance, hospitality, D2C and corporate businesses. Commenting on the appointments,Asparsh Sinha, Managing Partner at OPEN Strategy & Design, said, “At OPEN, we've always believed that the only things that truly matter are the quality of our people and the quality of the work we put out into the world. For the past 15 years, we've quietly, and sometimes ruthlessly, focused on getting those two things right. Everything else, from our reputation to the clients we've had the privilege of working with, has been a consequence of that. ”He added, “As we build for the future, we're investing in leaders who embody that philosophy. These elevations recognise not just exceptional craft, but ownership, ambition, and the ability to build enduring relationships - with clients, teams, and industry. We're excited to see Vatsala, Radhika, and Varun help shape the next chapter of OPEN. ”