Reju Partners With Recycling Europe Textiles
Textile-to-textile regeneration companyRejuhas joined forces with advocacy group RecyclingEuropeas part of its textiles division. The alliance comes at a pivotal time forReju, as it expands its commercial. . .
Textile-to-textile regeneration companyRejuhas joined forces with advocacy group RecyclingEuropeas part of its textiles division. The alliance comes at a pivotal time forReju, as it expands its commercial recycling operations inEuropewith a new industrial-scale Regeneration Hub at Chemelot Industrial Park in Sittard-Geleen, Netherlands. The recycler secured a 135 million euro (approximately $156 million) investment earlier this year from the Netherlands’ Nationale Investeringsregeling Klimaatprojecten Industrie (NIKI) program. Recycling Europe counts more than 80 national federations and companies across 24 European Union and European Free Trade Association countries among its ranks, representing sectors that range from paper and plastics to textiles. Along with advocating for greater recycling practices in Europe, the organization connects European recycling industries and other circular economy stakeholders, acts as a partner between policymakers and the recycling value chain, and provides cross-sectoral expertise on materials. “We are delighted to welcomeRejuas our newest partner of Recycling Europe Textiles,” said Julia Ettinger, secretary-general of Recycling Europe. “This partnership shows how industry collaboration can scale textile circularity at the speed Europe now needs—unlocking both environmental and economic opportunity. ”Along with the site under construction in the Netherlands,Rejuhas teams across Europe and North America, with a Regeneration Hub located in Frankfurt, Germany, and future industrial scaling sites planned for Lacq, France, and Rochester, New York. The company produces its own textile-to-textile recycled polyester—Reju Polyester—using processes that Reju says produce nearly 50 percent less carbon emissions than virgin material production. At Sourcing Journal’s Sustainability Summit last year, Reju head of North American business development, Matthew Allen, said that building partnerships with stakeholders such as Recycling Europe Textiles, plays an important role in its model for scaling textile-to-textile recycling. Reju CEO Patrik Frisk re-iterated that sentiment following the company’s partnership with Recycling Europe Textiles. “Building partnerships like this one are important and we have the opportunity to establish a genuine circular ecosystem fortextile recyclingand invite collaboration across the entire value chain,” he said. According to Boston Consulting Group data, Europe generated 15. 2 million tons of textile waste in 2025, which 60 to 70 percent of is made of polyester. In a recent white paper, Reju said this waste can only be tackled through multi-stakeholder partnerships and that policy changes alone will not create necessary change to meet this waste problem. “If Europe wants a circular textile economy, it must legislate and deliver a unified framework that actually works. Start with waste: strengthen and better organize Europe’s post-consumer textile stream through fully harmonizedEPR, enforcement, and end-of-waste clarity,” the report said. “Then finish with product: Create reliable demand via mandatory recycled content obligations set at the brand level, with a clear Europe-first sourcing component and a predictable ramp-up. This is how Europe turns its waste problem into an industrial advantage—and how discarded textiles become high quality recycled products remade, sold, and used in Europe. ”