SBS Scores Its Biggest Ever FIFA World Cup - Content + Technology
An extraordinary 5. 26 million* Australians tuned in to SBS on Monday morning as the biggest FIFA World Cup in history reached a dramatic conclusion, with Spain defeating Argentina 1–0 in […]
An extraordinary 5. 26 million* Australians tuned in to SBS on Monday morning as the biggest FIFA World Cup in history reached a dramatic conclusion, with Spain defeating Argentina 1–0 in the final. Cumulative Total TV reach for the tournament is now 18. 04 million, which means 64% of Australia’s population has watched some of the tournament. Total consumption hours have topped 209 million. Despite the Socceroos’ early departure in the knockout rounds, Australian fans continued to flock to the closing stages of the tournament. The final became the most-watched World Cup match in SBS history, surpassing the Socceroos’ final group match against Paraguay, which achieved a Total TV reach of 4. 87 million. The Total TV average audience was 2. 7 million, and more than 56. 5% watched the match on SBS On Demand. The post-match show reached more than 3. 7 million and was the second most-watched program of the day. On Sunday morning, 2. 8 million viewers witnessed a goal-fest as England defeated France 6–4 to secure third place in the tournament, with an average audience of 1. 4 million. The match also topped the daily VOZ rankings. Seventeen matches have now reached more than two million viewers each during the tournament, including four matches that topped four million viewers. Of the 104 World Cup matches, 62 reached more than one million viewers, representing almost 60%. SBS Director of Sport Ken Shipp said: “This has been an unprecedented FIFA World Cup in its size, complexity and intrigue, and Australians have embraced it in extraordinary numbers. In our 40 years of broadcasting the tournament, we’ve never seen engagement at this level. The Socceroos captured the imagination of the nation, but people stayed for the rest of the tournament as it delivered remarkable football and unforgettable moments right through to Spain’s victory in the final. “Throughout the past six weeks, we saw football’s unique ability to bring people together and celebrate the many cultures and communities that make our country so diverse. That’s what has always made the FIFA World Cup so special, and why SBS has been proud to bring it to Australians for the past 40 years. We never take that responsibility for granted, and we’re incredibly grateful to have shared this remarkable journey with millions of people. ”Spain v ArgentinaTotal TV ReachTotal TV Average Audience% BVOD ContributionSpain v Argentina – Pre1,159,000227,00019. 6%Spain v Argentina – Live5,262,0002,691,00056. 5%Spain v Argentina – Post3,701,0001,648,00044. 5%World Cup matches consistently ranked among the top 10 programs of the day from the beginning of the tournament on 12 June, Australian time. The World Cup broadcast struck a particular chord with younger viewers, consistently ranking No. 1 in the VOZ daily ratings among the 16–39 age group. Top Matches to 20 JulyTotal TV ReachTotal TV Average Audience% BVOD ContributionSpain v Argentina Final – Live5,262,0002,691,00056. 5%Paraguay v Australia – Live4,869,0003,097,00047. 0%Australia v Türkiye – Live4,851,0003,085,00044. 4%Norway v England QF – Live4,409,0002,418,00056. 1%Australia v Egypt – Live3,896,0002,208,00046. 5%Argentina v Switzerland QF – Live3,783,0001,919,00055. 4%USA v Australia – Live3,482,0002,208,00046. 1%England v Argentina SF – Live3,391,0001,877,00064. 2%Mexico v England – Live2,937,0001,683,00063. 6%France v England Third Place – Live2,773,0001,407,00054. 7%SBS Sport’s social media platforms recorded more than 1. 5 billion video views and 1. 6 billion impressions across Facebook, Instagram, TikTok, X and YouTube. ^ The SBS Sport TikTok platform grew exponentially during the World Cup and is now the second-biggest TikTok broadcaster account in Australia, with 3. 7 million followers. Visithttps://www. sbs. com. au/