Spotify Data Shows Football Podcast Listening Surging Across Sub-Saharan Africa - Brand Spur
spotifySpotifylistening data shows football podcast consumption isaccelerating across Sub-Saharan Africa, with several markets postingstrong increases in June compared with the January–May average. The data. . .
spotifySpotifylistening data shows football podcast consumption isaccelerating across Sub-Saharan Africa, with several markets postingstrong increases in June compared with the January–May average. The data points to a broad rise in sports audio engagement across theregion, as fans increasingly turn to podcasts for commentary, matchanalysis, player stories, club conversations, and fan-led discussion. Growth is not limited to one market or sub-region, with gains appearingacross Southern, East, West, and Central Africa. Among the fastest-growing SSA markets for football-related podcastlistening are Eswatini, up 160. 2%; Angola, up 144. 7%; Madagascar, up137. 2%; Mozambique, up 136. 0%; Togo, up 121. 0%; Benin, up 120. 0%; CaboVerde, up 113. 6%; Côte d’Ivoire, up 110. 4%; Namibia, up 103. 3%;Rwanda, up 98. 0%; Guinea, up 94. 3%; Mauritius, up 88. 6%; Cameroon, up86. 8%; Burundi, up 82. 9%; Burkina Faso, up 81. 3%; and South Africa, up80. 3%. Also read:https://brandspurng. com/2026/06/23/akida-hills-to-transform-jabi-lake-waterfront-into-landmark-leisure-and-tourism-destination/The trend reflects the growing role of podcasts as a companion formatfor football fans across the region. Beyond live games and short-formclips, listeners are engaging with longer-form analysis, creator-ledconversations, and local perspectives that deepen the way they followthe sport. The findings are based on Spotify podcast listening data from June 1through June 20, 2026, comparing average daily football-related podcaststreams from June 1–20 against the January–May average. About SpotifySpotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving amillion creative artists the opportunity to live off their art andbillions of fans the opportunity to enjoy and be inspired by thesecreators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 100 million tracks, including more than6 million podcast titles, for free, or upgrade to Spotify Premium toaccess exclusive features for music including improved sound quality andan on-demand, offline, and ad-free music listening experience. Today, weare the world’s most popular audio streaming subscription service witha community of 626 million users, including 246 million Spotify Premiumsubscribers, in over 180 markets.