Synagie Unveils Geene 2. 0 - BytePlus, SingData and FLY Entertainment Among 12 Founding Partners Building Trusted AI Commerce - EUROPE SAYS
Co-developed by leaders across AI, data, media, commerce and blockchain, the Trusted AI Commerce Intelligence Ecosystem gives enterprises a practical way to scale AI with confidence. SINGAPORE, July 22, 2026. . .
Co-developed by leaders across AI, data, media, commerce and blockchain, the Trusted AI Commerce Intelligence Ecosystem gives enterprises a practical way to scale AI with confidence. SINGAPORE, July 22, 2026 /PRNewswire/ — Synagie, the flagship digital commerce and technology brand of Hong Kong-listed Synagistics Limited (HKEX: 2562), today unveiled Geene 2. 0, a Trusted AI Commerce Intelligence Ecosystem (a SaaS platform) designed to help businesses move beyond isolated AI applications towards trusted, scalable business transformation. While many organisations have adopted AI for content generation, analytics and workflow automation, these capabilities often operate independently, making it difficult to translate intelligence into measurable business outcomes while maintaining governance and accountability. Geene 2. 0 addresses this challenge by bringing together specialised capabilities across data, artificial intelligence, media, commerce and blockchain into a single software-as-a-service platform. Businesses can analyse markets, formulate strategies, generate content, automate operations and verify products through one connected ecosystem. The platform will be commercially available in early August 2026. The preview was witnessed by Guest-of-Honour Mr Desmond Tan, Senior Minister of State in the Prime Minister’s Office and Deputy Secretary-General of the National Trades Union Congress (NTUC), alongside more than 200 business leaders, ecosystem partners, customers and invited guests. Built by Twelve Industry LeadersGeene 2. 0 was co-developed by twelve founding partners, each contributing deep expertise across data, artificial intelligence, commerce, media and blockchain. Rather than relying on a single vendor to provide every capability, Geene 2. 0 combines best-in-class technologies into one coordinated platform, enabling enterprises to deploy AI faster while reducing implementation complexity. At the heart of the platform is the ecosystem’s proprietary ASSET intelligence engine, which orchestrates every stage of AI-driven commerce through five interconnected intelligence layers:ASSET LayerBusiness OutcomeAnalyseTransform market, customer and business data into actionable intelligenceStrategiseRecommend AI-driven commercial strategies and business decisionsStorytellingGenerate multilingual marketing, commerce and customer contentExecuteAutomate commerce operations, customer engagement and sales workflowsTrustVerify products, AI actions and business claims through blockchain-backed traceabilityStory Continues