THE ICONIC rebrands retail media business to ICONIC Media - retailbiz
Joanna Robinson (CMO) and Joshua Nunan (Director Platform Media & Services). Source: SuppliedTHE ICONIC has rebranded its unified retail media offering to ICONIC Media, consolidating its advertising,. . .
Joanna Robinson (CMO) and Joshua Nunan (Director Platform Media & Services). Source: SuppliedTHE ICONIC has rebranded its unified retail media offering to ICONIC Media, consolidating its advertising, first-party data and marketing services under a single brand for more than 1,500 fashion and lifestyle partners. The retailer said the rebrand is designed to provide brands with a full-funnel retail media offering, combining onsite advertising, customer insights and campaign opportunities aimed at driving awareness, product discovery and sales. At the centre of the offering is THE ICONIC’s proprietary self-service advertising platform, which allows brands to create, manage and optimise onsite advertising campaigns through a centralised dashboard. Partners can also access first-party customer insights and campaign performance metrics, including return on investment and halo attribution. According to THE ICONIC, its advertising platform recorded 160 per cent year-on-year revenue growth during the first half of 2026, while Sponsored Products achieved an average return on ad spend (ROAS) of 390 per cent. The platform currently supports more than 290 brands. “The customer journey is no longer linear. Customers are constantly moving between discovery, validation and purchase, often across multiple platforms and touchpoints before they make a decision,” said Joshua Nunan, Director of Platform Media and Services at THE ICONIC. “So for fashion and lifestyle brands, retail media can no longer be limited to sponsored placements at the point of conversion. We are combining rich customer insights, strategic media placements and creative marketing opportunities to help brands show up in ways that are useful and relevant to how customers shop today. ”ICONIC Media also provides brands with the opportunity to participate in THE ICONIC’s marketing calendar through influencer campaigns, content initiatives, offsite media placements, creative campaigns and customer activations. Over the past 12 months, THE ICONIC said it has delivered campaigns including Nike’s Outrun the Delivery Van, influencer campaigns with Polo Ralph Lauren, onsite activations with PayPal and integrated flyer campaigns with Uber. ICONIC Media is available to all of THE ICONIC’s fashion and lifestyle brand partners, as well as strategic partners.