VK program supports intercultural consulting firm launched by Kamloops entrepreneur
Consultant bridges culturesTim Petruk- Jul 19, 2026 / 3:00 pm| Story: 625208Photo: KTW fileFILE - Venture Kamloops' office at 297 First Ave. A Kamloops entrepreneur is growing an online consulting business. . .
Consultant bridges culturesTim Petruk- Jul 19, 2026 / 3:00 pm| Story: 625208Photo: KTW fileFILE - Venture Kamloops' office at 297 First Ave. A Kamloops entrepreneur is growing an online consulting business aimed at helping multicultural teams communicate more effectively and avoid culture-driven workplace challenges. Cross Cultûra was founded by Ruhann Fourie with support from Venture Kamloops’ VK Accelerate program. Fourie has more than two decades of international experience in education, leadership development and intercultural training. The primarily online business works with executives, professionals and organizations looking to improve communication, collaboration and leadership in multicultural work environments. Services offered include cultural assessments, executive coaching, leadership development and customized cross-cultural training. “Many leadership challenges are often hidden cultural challenges,” Fourie said. “When people understand how culture influences communication, decision-making, leadership styles, and workplace expectations, they can build stronger relationships and achieve better outcomes. ”Fourie, who is originally from South Africa, learned about the VK Accelerate program through business workshops hosted by Thompson Rivers University’s International Training Centre. He said the program helped him strengthen the company’s foundation and refine his approach to entrepreneurship. “The VK Accelerate Program has been life-changing,” Fourie said. “The structure, guidance, documentation and personalized feedback helped me develop a stronger business foundation. ”Venture Kamloops economic development specialist Samiul Khan said the program helped Fourie refine his business model and growth strategy while addressing a growing need among organizations with increasingly diverse workforces. VK Accelerate offers entrepreneurs personalized coaching, business planning, financial analysis and strategic support at various stages of a company’s development, including startup, growth, succession and sale.