Why trusted context is becoming the currency for enterprise AI - EUROPE SAYS
Salesforce is not alone. Microsoft, for example, is building around Fabric, OneLake, Purview, and Fabric IQ. Snowflake continues expanding governance, semantic, and catalog capabilities. Databricks is. . .
Salesforce is not alone. Microsoft, for example, is building around Fabric, OneLake, Purview, and Fabric IQ. Snowflake continues expanding governance, semantic, and catalog capabilities. Databricks is advancing Unity Catalog and its broader Data Intelligence Platform strategy. SAP and Oracle are pursuing similar objectives through business applications and industry-specific data models. The competitive landscape is increasingly shifting from data storage and analytics toward trusted context, governance, and operational execution. Early adoption metrics suggest the strategy is gaining traction, although long-term success will be measured by customer outcomes, implementation timelines, and operational value. Data 360 has grown within Salesforce, Agentforce adoption continues to expand, and deeper integration between Informatica, Data 360, and Agent Fabric is expected throughout 2026. Informatica extends governance into the agent eraThe Intelligent Data Management Cloud (IDMC) remains the foundation underneath Informatica’s data management strategy. It provides metadata-aware connectivity, governance, stewardship, matching, merging, and master data capabilities across applications, databases, files, and streaming sources. Tags:agentic AIAgentic Artificial IntelligenceAIartificial intelligence