World360 Rewards adds JB Hi-Fi Business as first retail earn partner - Travel Monitor
Flight Centre Travel Group’s loyalty program World360 Rewards has expanded its everyday earn offering through a new partnership with JB Hi-Fi Business, marking the program’s first major retail earn. . .
Flight Centre Travel Group’s loyalty program World360 Rewards has expanded its everyday earn offering through a new partnership with JB Hi-Fi Business, marking the program’s first major retail earn partnership. The agreement allows World360 Rewards members to earn points on everyday purchases while accessing exclusive pricing across a range of technology and business products. Members will earn two World360 Rewards points for every dollar spent through the JB Hi-Fi Business online portal, which is accessed directly via the World360 Rewards platform. Loyalty program expands beyond travelWorld360 Rewards Executive General Manager Clinton Hearne said the partnership supports the program’s strategy of increasing opportunities for members to earn points outside of travel bookings. “We want to get Aussies travelling more, and to have a major retailer like JB Hi-Fi Business on board gives our members yet another way to earn points in their everyday life, not just when they’re booking a trip,” Hearne said. He added that members would benefit from both reward points and access to special pricing through the partnership. Retail partnership broadens earning opportunitiesThe move represents a significant step in expanding World360 Rewards’ everyday earn network, providing members with another avenue to accumulate points that can be redeemed across the program. JB Hi-Fi Business National Program spokesperson Kylie Ades said the partnership aligns with the retailer’s focus on delivering additional value for customers. “This collaboration gives members access to great pricing across our range while earning points on essential purchases, adding meaningful value beyond travel,” she said. Growing focus on loyalty engagementThe addition of JB Hi-Fi Business reflects a broader trend among travel loyalty programs seeking to increase member engagement through non-travel spending opportunities. By linking retail purchases with travel rewards, World360 Rewards aims to provide members with more frequent opportunities to earn points and accelerate future travel redemptions. For more information, visitFlight Centre Travel Group