Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement - Sports Video Group
Zixi and Comcast Technology Solutions (CTS) have announced a strategic integration combining the Zixi Software Platform with Comcast Media360 to provide C-band satellite replacement solutions for linear broadcasters and content. . .
Zixi and Comcast Technology Solutions (CTS) have announced a strategic integration combining the Zixi Software Platform with Comcast Media360 to provide C-band satellite replacement solutions for linear broadcasters and content distributors. The integration offers a migration path from C-band satellite to IP-based content distribution with 24/7 managed service. “The C-band transition is not a distant deadline for our customers. It is a decision they are making now. Working with Comcast Technology Solutions means that we can offer broadcasters a solution that does not ask them to trade rights compliance and reliability for IP flexibility. The integration between the Zixi Software Platform and Comcast Media360 is the kind of joint engineering that makes a real operational difference,” saysMarc Aldrich, CEO, Zixi. “Broadcasters are looking for ways to operate their linear channels more efficiently while continuing to scale distribution as part of their C-band transition efforts,” saysBart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising, Comcast Technology Solutions. “Comcast Media360 helps make that possible across broadcast and IP workflows and, together with Zixi, delivers a satellite replacement option that gives programmers and distributors a manageable path to IP and unlocks new monetization opportunities. ”The integrated solution uses CTS linear rights management with SCTE 224 standard metadata normalization for alternate content delivery, ad insertion, and audience-based content restrictions. Zixi ZEN Master orchestrates live video workflows across cloud or hybrid network environments with native SCTE-35/224 signaling, blackout enforcement, and schedule-driven source switching.