Americana Restaurants launches its first premium deli Carpo in Qatar - Trendtype Africa and Middle East
Americana Restaurants has opened its first premium deli Carpo store at Villaggio Mall in Doha on 11th June 2026. It is the first location under a franchise agreement signed in July 2025 that gives Americana exclusive rights to develop and operate the Greek brand across Qatar, Kuwait, Bahrain and Saudi Arabia.
Americana Restaurants has opened its first premium deli Carpo store at Villaggio Mall in Doha on 11thJune 2026. It is the first location under a franchise agreement signed in July 2025 that gives Americana exclusive rights to develop and operate the Greek brand across Qatar, Kuwait, Bahrain and Saudi Arabia. Americana opened Carpo’s first Middle East store at Dubai Mall’s Fashion Avenue in 2022. In July 2025, a franchise agreement formalised the expansion into other Gulf countries. A second UAE location was announced for Marina Mall in Abu Dhabi in mid-2025 and has since opened. Carpo was founded in Athens in 1991 and operates in Greece, the UK and the UAE. It sells premium nuts, artisanal chocolates, specialty coffee, dried fruits, handmade desserts and curated gift hampers. Premium food gifting is a significant consumer category across the Gulf, with demand concentrated around Ramadan, Eid and the winter holidays. The Qatar store is in the Vio Dome luxury wing of Villaggio Mall. The interior is centred on open glass display islands with loose nuts, dried fruits and chocolates, backed by floor-to-ceiling shelving. A counter runs along one side with chocolates, pastries and coffee. Seating extends into the mall concourse. Carpo is one of several recent brand additions for Americana. In February 2026, it signed a 75-year licence for Malak Al Tawouk, a Lebanese QSR brand, and acquired its UAE and Saudi franchisees for $20. 8m. In May 2026, it announced a partnership with ADNOC Distribution to place up to 200 QSR outlets at fuel stations across the UAE, Saudi Arabia and Egypt. Americana currently operate 2,749 restaurants across the Middle East, North Africa and Kazakhstan, including KFC, Pizza Hut, Hardee’s, Krispy Kreme, Costa Coffee, TGI Friday’s and Baskin Robbins.