Euroshop Middle East postpones its debut
The inaugural EuroShop Middle East in Dubai has been postponed to 25–27 October 2027. This decision was taken by Messe Düsseldorf and the Messe Düsseldorf Gulf Office in order to provide exhibitors, partners. . .

The inaugural EuroShop Middle East in Dubai has been postponed to 25–27 October 2027. This decision was taken by Messe Düsseldorf and the Messe Düsseldorf Gulf Office in order to provide exhibitors, partners and visitors with the best possible conditions. The aim of the postponement is to create the ideal conditions for the successful launch of the new retail platform in the Middle East and to offer the international EuroShop community stable and reliable conditions, as well as the quality they have come to expect from the globally established EuroShop brand. The teams at Messe Düsseldorf and the Messe Düsseldorf Gulf Office are continuing to work intensively on preparations for the event, which is already generating considerable interest in the market and has attracted numerous companies and partners from the international retail sector. ʻEuroShop Middle East is a strategically important project for us and a significant step in the international development of the EuroShop portfolio. This is precisely why we want to stage the event in an environment that offers our exhibitors, partners and visitors maximum planning certainty and the best possible conditions for successful business,ʻ explains Petra Cullmann, Executive Director of Messe Düsseldorf. ʻWe are convinced that the postponement is the right step to ensure the event’s long-term success. ʻFor decades, EuroShop has been one of the world’s leading platforms for retail technologies, shopfitting, store design and retail innovation. With its planned expansion into the Middle East, Messe Düsseldorf is underlining the brand’s international significance and the region’s growing relevance to global retail. Back to homepageRethinking retailIn-store Asia with more than 5 700 visitorsThe 16th edition of In-store Asia, organised by a subsidiary of the German Messe Düsseldorf, took …Events5. June 2025Leading trade fair for retail technologyEuroCIS 2025 further expands its leading positionEuroCIS 2025, “The Leading Trade Fair for Retail Technology”, has closed with a thoroughly positive…Events25. February 2025Delicious Food FactoryLargest pet food factory in the Middle EastDelicious Food Factory (DFF), a Saudi-based company, announces the establishment of the largest pet…Suppliers14. November 2024French pet food sectorSteadily developingDue to the continuous growth in demand and consistent sales, the French pet food sector is …Distribution2/2026Supreme PetfoodsBig things for the smallestSupreme Petfoods has established itself as a global leader in the small-pet nutrition sector, …Suppliers2/2026CipsNew brand identityCips is launching a new brand identity in 2026. The theme of the revamp? ‘Renewal’, fitting for an …Events2/2026French pet food sectorSteadily developingDue to the continuous growth in demand and consistent sales, the French pet food sector is …DistributionNewcomer 2026PET worldwide seeks the Newcomer of the YearIn the age of the internet and social media, it is not difficult to start a business and make it …SuppliersInterviewRecord number of exhibitors highlightsInterzoo 2026 (12–15 May in Nuremberg) is breaking all records and cementing its status as the …Events