MG Motor Middle East appoints TEAM LEWIS for GCC SUV campaign
13 August 2026For its latest campaign, MG Motor Middle East has appointedTEAM LEWISas its partner for an upcoming SUV line-up campaign across the GCC. The agency will lead strategy, creative development,. . .
13 August 2026For its latest campaign, MG Motor Middle East has appointedTEAM LEWISas its partner for an upcoming SUV line-up campaign across the GCC. The agency will lead strategy, creative development, social content, media planning and campaign assets for the initiative, which covers MG's SUV portfolio: the ZS, HS, HS Hybrid+ and RX9. The campaign aims to build awareness, consideration and purchase intent across the range as regional demand for SUVs continues to grow. The work is aimed at helping buyers differentiate between models within the line-up, positioning each SUV against a specific use case – from urban ownership and family comfort to hybrid efficiency and larger, space-led mobility. TEAM LEWIS will translate these roles into campaign storytelling, real-life usage scenarios and media content – with the aim of supporting test drives and showroom visits. "MG Motor Middle East is a brand with strong regional opportunity, particularly in a category where customers are actively comparing options and looking for smarter choices," saidMaha Ayash, MD UAE, TEAM LEWIS. "Our focus is to help MG turn choice into confidence through an integrated campaign that is strategically clear, creatively compelling, media-led and commercially effective. "Junaid Bukhari, Marketing Director, MG Motor Middle East said that as the brand continues to strengthen its SUV proposition across the region, "TEAM LEWIS brings the strategic, creative and media thinking needed to help customers navigate the line-up with greater confidence. "The appointment highlights continued growth in the GCC SUV segment, where competition among brands is intensifying and buyers are placing more weight on clarity and perceived value when selecting a vehicle.