Minor Hotels Reports Strong Rebound in Middle East Demand
Minor Hotelshas reported a strong rebound in travel demand across theMiddle East, with bookings accelerating sharply in the second half of June as traveller confidence returned across key international and. . .
Minor Hotelshas reported a strong rebound in travel demand across theMiddle East, with bookings accelerating sharply in the second half of June as traveller confidence returned across key international and regional markets. Minor Hotels operates 26 hotels and resorts across the Middle East under theAnantara, Avani, NH Collection, TivoliandOaksbrands. It also has a robust pipeline of upcoming properties in the region. Minor, which operates 26 properties across the region, recorded a143% increase in room-night bookingsin the last full week of June compared with previous weeks, with the majority of pickup arriving for the third quarter. The group also reported a significant uplift in wholesale demand which had been heavily impacted by recent events, increasing575% in the same period, from international markets including UK, Germany and Russia. Forward-looking pricing is also showing resilience, with on-the-books average daily rate (ADR) in the third quarter currently pacing17. 1% ahead of the same period last year. Amir Golbarg, Chief Operating Officer – Middle East & Africa, Minor Hotels, said: “Our confidence in the Middle East has never wavered. Travellers are eager to resume both business and leisure travel across the region, and we’re seeing strong momentum heading into Q3 2026. “What’s particularly encouraging is that this demand is returning while we continue to maintain pricing discipline and focus on delivering exceptional guest experiences. At the same time, we continue to invest in the region’s long-term future through new hotel signings, market entries and the expansion of our brand portfolio, reflecting our confidence in the strength and resilience of Middle East tourism. ”