RAK Ceramics and Roberto Cavalli Enter Exclusive Licensing Agreement - Business Today Middle East
RAK Ceramicshas entered into an exclusive multiyear licensing agreement with Italian luxury fashion houseRoberto Cavallifor the development, production, and distribution of branded ceramic tiles,. . .
RAK Ceramicshas entered into an exclusive multiyear licensing agreement with Italian luxury fashion houseRoberto Cavallifor the development, production, and distribution of branded ceramic tiles, sanitaryware, and faucets under the Roberto Cavalli name. Under the agreement, RAK Ceramics will design, manufacture, and distribute Roberto Cavalli collections across a key international territory spanning the United Arab Emirates, Saudi Arabia, Bahrain, Oman, Kuwait, Jordan, Lebanon, Egypt, Iraq, Türkiye, Morocco, and India. The partnership brings together Roberto Cavalli’s distinctive design heritage and iconic Italian luxury aesthetic with RAK Ceramics’ global manufacturing capabilities, advanced innovation expertise, and extensive distribution network. The collaboration aims to introduce a new range of premium interior solutions that blend refined craftsmanship, contemporary luxury, and sophisticated design, targeting high-end residential and commercial markets. The collections will be made available through RAK Ceramics’ owned retail outlets as well as its wholesale distribution channels across the licensed regions, ensuring wide market accessibility. The first official unveiling of the Roberto Cavalli-branded collections is scheduled to take place at Cersaie 2026 in Bologna, the world’s leading international exhibition for ceramic surfaces and bathroom furnishings, in September 2026. Ahead of the global debut, selected flagship RAK Ceramics showrooms in the UAE will host an exclusive preview of the collection. This will be followed by a second major showcase during Dubai Design Week in November 2026, offering industry professionals and customers across the region an early look at the collaboration. Commenting on the partnership,Abdallah Massaad, Group CEO of RAK Ceramics, said: “Our collaboration with Roberto Cavalli is a defining milestone for RAK Ceramics. The brand’s iconic design language and rich Italian heritage, combined with our world-class manufacturing expertise, global footprint, and innovation-driven approach, create a truly distinctive offering in the luxury lifestyle and interiors sector. ”