SEVEN Abha: The First Entertainment Destination to Open in Abha - Business Today Middle East
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary ofQiddiya Investment Company (QIC), has announced the opening ofSEVEN Abha, its first entertainment destination in the Aseer Region. The. . .
Saudi Entertainment Ventures (SEVEN), a wholly owned subsidiary ofQiddiya Investment Company (QIC), has announced the opening ofSEVEN Abha, its first entertainment destination in the Aseer Region. The official inauguration will take place on5 August, under the patronage ofPrince Turki bin Talal bin Abdulaziz, Governor of Aseer. The launch marks a key milestone in SEVEN’s strategy to develop14 entertainment destinationsacross Saudi Arabia, supporting thePublic Investment Fund (PIF)and advancing the goals ofSaudi Vision 2030to expand the Kingdom’s entertainment and sports sectors. ChairmanAbdullah Al Dawooddescribed the opening as a defining moment for the company, noting that the journey begins in Aseer with a destination designed to enhance quality of life while offering unique entertainment experiences that contribute to the Kingdom’s long-term vision. According to the company, SEVEN Abha is the first project completed under the SEVEN portfolio and has been designed to deliver an experience that extends beyond traditional entertainment venues, reflecting the company’s focus on efficient project delivery and high-quality visitor experiences. Strategically located within theAbha International Airportdevelopment, the destination is intended to immerse visitors in the culture and identity of Aseer from the moment they arrive. SEVEN Abha is integrated into theLiving Heritage of Aseerinitiative, connecting the airport with the region’s cultural, tourism and entertainment attractions through a seamless visitor journey. Ahead of the official opening, SEVEN will host a week of city-wide activities across Abha, followed by five days of themed celebrations inspired by Aseer’s heritage. The programme includesAseer Roots, showcasing traditional culture and crafts;Makers of the Peaks, highlighting local entrepreneurs and creative talent;Family Peaks, featuring family-friendly activities and workshops;Taste of Aseer, celebrating regional cuisine; andAseer Nights, which will conclude the festivities with live performances and community events. Visitors will have access to a wide range of attractions, includingFormula E Karting, as well as SEVEN-developed experiences such asKawaken,GolFi,Cyber Bowling, andScene Cinema.